Every year the whole of Wieden+Kennedy takes an afternoon to remember Cheryl Rogers. 

Cheryl was a huge part of W+K for an incredible thirteen years. Cheryl passed away from cancer at St Joseph's in 2014 and since then W+K have been raising money, and having some fun, in her memory. 

Over the years we have raised just over £125,000 so please give what you can. We can’t promise we’ll do it in record time. We can’t promise that we won’t have the odd pint along the way. But we can promise that we’ll walk with a spring in our step, trying to Be More Cheryl.