Charities always do critical work that supports our basic society, without us even noticing most days.

Many charities rely largely on events for funding and are vulnerable to rapid changes in funding - like other companies.

The difference is charities don't have a profit pot or cashflow reserve to fall on, because this unrestricted funding for admin and management or a rainy day is the hardest to get.

The consequence is that where companies failing affect staff and employees, charities collapsing hurt staff AND the most vulnerable members of our society: elderly, homeless, children, differently abled, people that are discriminated against, abused, don't have access to critical support they need and don't know where to get it.

I am sure that in these times with limited movement, hospital beds and food supplies you can all relate to what that feels like.

Imagine feeling like that all the time.

These big social issues take time and consistent effort to fix. Which is why consistent and continuous work is really important. Collapsing programmes now could undo years of good work.

Let's continue building a bright future together and get ourselves on the line fighting to save hope and equality in our society.

You got this! We got this!

SO CLICK ON JOIN OUR TEAM ON THE UPPER RIGHT AND CREATE OR LINK YOUR OWN CAMPAIGN

And here are some ideas for challenges you can start:

1. Offer to host a sizzling quiz night with 26 friends, everyone donated a factor of £26 and winner gets to choose charity

2. Read 2.6 weeks or 260 pages a day or 2.6 a day if you are already a fast reader and post a summary for each

3. Create a playlist on Spotify with 26 of your favourite feel good tunes, share the link with at least 26 friends in exchange for a donation.

4. Challenge others to 26 days of daily undisturbed mediation of at least 26 minutes each, if you get distracted you start again! Omvana and Headspace are good apps.

5. Share 2.6 or 3 recipees that take no more than 26 minutes each and can be made with products widely available in these times of scarcity (maybe no eggs? )

6. Ice shower (in your best clothes) for 2.6 minutes

7. Charity treasure hunt find a list of 26 charities that work in your area/town or on a topic close to your heart, post the list and the link to donate to the challenge.

Or if you are really short on time, that's ok - donate to all charities participating in the 2.6m challenge/ or pick a charity that warms your heart here https://uk.virginmoneygiving.com/giving/events/twopointsix/donate-now/

It's super easy - challenge yourself, challenge someone else, help UK charities fight this pandemic by donating!

What matters is that you have fun, donate and support our charities that do such critical work for our society!

Anna@TheConfluencers