As part of our ongoing partnership and role as official timekeeper, TEAM TUDOR is once again taking part in the Ford RideLondon, "The World's Greatest Festival of Cycling" taking place on Sunday 26th May.

We are putting together a TUDOR UK Cycling team of 40 people, powered by retail partners, journalists and our colleagues. Once again, there is the opportunity to raise money for the British Red Cross but this year we give riders the opportunity to select their own charity if they prefer.

We urgently need your DONATIONS and RIDERS.

Sven Olsen will lead TEAM TUDOR UK to raise a minimum of £25,000 for many good causes held dear to our riders' hearts.

If you, or any of your colleagues, want to join the team we will not only fund the entry to the 60- or 100-mile challenge but also provide an official TUDOR ASSOS of Switzerland jersey and an array of cycling merchandise as long as the rider personally raises a minimum of £150 for their chosen charity.

Please contact us before March 8th to sign up.

We are counting on you and many thanks in hopeful anticipation of your generous support.

Sven, Team TUDOR and the Rolex Watch Co.