At Aviva we're proud to be part of the 'Insurance United Against Dementia' movement with Alzheimer's Society and leaders from across the insurance industry. Together, we will raise £10 million to take on the 21st century’s biggest killer.

There are currently 850,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime. This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £34 billion every single year.

Led by sixteen dedicated board members, Insurance United Against Dementia (IUAD) is galvanising the industry to take action and raise significant funds to transform dementia treatment and care. Since the campaign launched in September 2017, the industry has committed an incredible £3m to fund Alzheimer’s Society’s crucial research and support services.

IUAD is also committed to driving awareness across the industry of the support available to staff and customers affected by the disease.