When times are tough - and indeed they are incredibly tough right now – the tourism industry really does pull together in the spirit of “Ubuntu” (community) to help those in dire need. All across Africa, lodge and hotel owners – many with little or no income themselves – are trying their best to ensure their staff are looked after - and that the local rural communities are getting food parcels to keep the "wolves" at bay.

A big problem though, it that for every tourist who goes on safari, vital funds are ploughed not only into these local communities, but into conservation to help maintain Africa's national parks and wildlife conservancies and protect the wildlife from poachers.

Park fees and community levies have now totally dried up during the Covid-19 pandemic and the knock-on effect we are seeing on the ground in Africa is nothing short of devastating!

Mother Africa needs to be protected so that there are still wildlife reserves left after this is all over.

The Ethos team and some of our clients in South Africa including Ghost Mountain Inn and Kambaku Lodges are proud to be joining the African Travel Industry in raising funds to support African Rangers and wildlife by joining #Ride4Rangers in raising funds for Tusk.

The Tusk Trust will be suppo

rting 5,000 rangers in over 60 locations over the next 6-9 months across Africa. Plus all donations will be automatically matched by one of Tusk's anonymous donor!

The Tusk #Ride4Rangers Challenge is for supporters to ride 30,000 km cumulatively - the equivalent of circumnavigating Africa.

A number of our tourism friends will be physically cycling across the length of Great Britain from Land’s End in Cornwall to John O’Groats in Scotland from 15th - 31st August 2020, which is 874 miles/ 1,407 km.

Ethos' very own Kevin Keating will be attempting to cycle the full Land’s End to John O’Groats (LEJOG) route on his static bike throughout the month of August and would really appreciate your support as he pedals!

Even £5 or £10 would be a big help if we all work together! Your contribution will help purchase a GPS enabled camera to monitor wildlife, fund rangers’ salaries to stave off poachers - and help build predator-proof livestock enclosures to stop conflict between communities and wildlife.

Please donate what you can and share this link with your friends on social platforms. The Spirit of Ubuntu will overcome. “I am, because you are”