Since the devastating 6.8 magnitude earthquake in Morocco on Friday, WPP has been in regular contact with our agency leaders in the country to ensure our people based there are safe, and that we are able to provide specific help and resources as required.

Many of them, their friends and family, and countless others around the world, have been touched by this disaster.

WPP has made a corporate donation to the British Red Cross who are providing humanitarian support on the ground via local Moroccan Red Crescent teams working alongside local authorities on search and rescue, evacuation, first aid, transportation to hospital, psychosocial support, and provision of water, food, shelter and hygiene kits. The Red Cross estimates the number of people directly affected is likely to rise rapidly in the coming days as the full impact of the disaster becomes clear.

In addition to our donation, WPP has set up match-funding to allow you to contribute to the relief effort should you wish.

You can donate to the British Red Cross via this page in five different currencies.

To activate your match, send the email receipt you receive when you make your personal donation to emergencyappeal@wpp.com using the subject line ‘Morocco emergency appeal’.

Please be sure to send this using your WPP/agency email address and WPP will match the amount on your behalf.