WPP has made a corporate donation to the Red Cross, who is providing humanitarian support on the ground in Israel and Gaza, together with staff and volunteers from Magen David Adom (MDA), Palestine Red Crescent Society (PRCS) and the International Committee of the Red Cross (ICRC).

The Red Cross and its partners have been working round the clock to respond to urgent needs, including treating casualties. The ICRC are ready to provide further humanitarian assistance as required on both sides.

WPP will also match any donation you wish to make.

You can donate to the Red Cross via this page in five currencies: AUD ($), CAD ($), EUR (€), GBP (£) and USD ($).

To activate your match, send the email receipt you receive when you make your personal donation to emergencyappeal@wpp.com using the subject line ‘Israel and Gaza appeal’.

Please be sure to send this using your WPP/agency email address and WPP will match the amount on your behalf.

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Please note: The Red Cross Israel and Gaza Appeal will support people in areas currently affected and those potentially affected in the future by the crisis. In the unlikely event that we raise more money than can be reasonably and efficiently spent, any surplus funds will be used to help us prepare for and respond to other humanitarian disasters anywhere in the the world. For more information visit https://donate.redcross.org.uk/appeal/disaster-fund.