Breast Cancer Now's wear it pink day is one of the biggest fundraising events in the UK. Taking place in October during Breast Cancer Awareness Month, thousands of amazing people will wear it pink in their communities, schools or workplaces, to help make life-changing breast cancer research and support happen.

WOW are passionate about supporting women's health issues, and every year we ask colleagues to wear pink to raise awareness of breast cancer and, if you can, make a donation to Breast Cancer Now to support research into breast cancer and help those affected by it.