Marketing professionals from brands, agencies and media owners are once again coming together for another Sprintathon on 14 June 2023 in Battersea Park to raise money for Stand Up To Cancer and The Marketing Society. Sprintathon is a marathon relay race, in which 105 teams of four will complete a relay of 400m (100m per person) back-to-back until they collectively cover 42.2km, the distance of a marathon.

The annual mass participation event, hosted in partnership with Cancer Research UK, has been described as a mash-up of the 60s British game show Its a Knockout, the Olympics and a school sports day.

All funds raised will be split equally between Cancer Research UK's Stand Up To Cancer campaign funding life-saving research and The Marketing Society to support the rising talent of the future.