Hello, thank you for taking the time to visit our JustGiving page. At The Giftware Association we are fundraising for Midlands Air Ambulance Charity.

Midlands Air Ambulance Charity (MAAC) operates and funds three air ambulances Covering six counties including Gloucestershire, Herefordshire, Shropshire, Staffordshire, West Midlands and Worcestershire.

Each year it costs between £13-14 million to maintain the three aircraft and the provision of a lifesaving service. Each air ambulance mission costs an average of £2,950. Each critical care car or cardiac car mission costs £288 on average. The charity does not receive funding from the Government or National Lottery for its daily missions so relies entirely on the support and generosity of local people and businesses.

Since 1991, the charity has responded to more than 70,000 missions, making us one of the busiest air ambulance services in the UK.

The charity operates from strategically located regional airbases at RAF Cosford in Shropshire, Strensham in Worcestershire and Tatenhill in Staffordshire. Each aircraft carries a crew comprising a pilot, two paramedics or a paramedic and flight doctor, plus full life-support medical equipment. Three rapid response vehicles are deployed when the helicopters are unable to fly, due to bad weather for example.

In addition, the charity has three critical care cars. These are the central critical care car, which serves Birmingham and the Black Country area, which operates between 7am until 7pm daily by a critical care paramedic. The southern critical care car is based out of the Strensham airbase, and serves incidents across Worcestershire, Herefordshire and Gloucestershire between 2pm and 2am daily. As this car attends incidents into the night, it is manned by two critical care paramedics. The northern critical care car is based at the RAF Cosford airbase and serves Shropshire and Staffordshire between 10am and 10pm with one critical care paramedic on-board.

Every second counts in an emergency and on average, our crew arrive on scene within ten minutes, whether by air ambulance or in one of our critical care cars.

The charity responds to some of the most traumatic incidents including cardiac arrests, road traffic collisions and sports injuries. The aircraft reaches remote locations to attend to patients unreachable by land ambulance.

Please do donate and support this wonderful charity and help save lives.

Thank you, team GA

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