In July 2024 over 80 grocery colleagues from across the industry will be taking part in a three-day cycle challenge from the beautiful Georgian coastal town of Whitehaven to the seaside resort of Whitby, travelling over 362km and climbing over 4,852m in elevation. Riders will be putting their body to the test, physically and mentally, all with the aim of raising vital funds for their industry charity, GroceryAid.

More colleagues than ever are reaching out for support. In 2022/2023 we experienced a 44% increase in the number of incidents of support and 34,958 incidents of emotional and practical help alone. Meeting this increased demand is only made possible through your support.

Along the way, riders will cycle through three stunning National Parks, the Lake District, Yorkshire Dales and the North York Moors, finishing with a climb of Rosedale Chimney.

Richard Crampton, James Curtis, Adrian Niculescu, Dev Mehta, Debbie Gildert, Nick Bates, Sid Dunford & Harry Jewell form Team Sainsbury's - please support us where you can!