The magic of Christmas begins in childhood. Hanging stockings. Sharing festive food. Presents under the tree. It’s a time for children to feel loved and make memories that last a lifetime.

But for vulnerable children across the UK, Christmas is anything but magical. No stockings. No presents. No festive food - maybe no food at all. Their first memories of Christmas could be going to bed hungry, being too cold to sleep and losing all hope when Santa doesn’t come.  

But you could help change that. Your gift could help a vulnerable child feel the magic of Christmas. 

Children across the UK need a Secret Santa like you.  

4.3 million UK children now live in poverty. That’s almost 1 in 3 children. It’s the worst number ever recorded, with 100,000 more children in poverty last year than the year before. More children are suffering. More families are at breaking point.

It’s easy to think that poverty happens elsewhere. But it’s affecting children in your community. For many, Christmas is just another day of empty cupboards and putting on an extra jumper to keep warm. And wondering why their friend got presents and they didn’t.  

Childhood is short. We don’t have long to make magical memories. That’s why we need your support now.  

Simply donate and you could give the essentials of warm clothes, a hot meal, or a special present just for them. They'll know Santa has remembered them - but they won't know that Santa is you. 

At Action for Children, we have over 2,500 frontline workers supporting children every day. We’ve seen children without a bed sleeping on the floor with just blankets. Families phoning us crying because they have no money to feed their children. It’s relentless. And it doesn’t stop because it’s Christmas.