The ELBA & BIG Alliance Toy Appeal 2023.

Thousands of children in East London will experience a Christmas living in poverty. With a cost of living crisis making life even more difficult for struggling families, not every child will experience the Christmas they deserve.

Following our successful fundraiser in 2021, we are again supporting the ELBA and Big Alliance Toy Appeal this festive period. The Toy Appeal is an annual event where we kindly ask Sowga employees, partners, and suppliers to make a donation which will contribute to buying gifts for children in East London and Islington.

All money raised will be spent on toys which are distributed to children that, because of their circumstances, may not receive a toy at the end of the year. It is not right that in some parts of East London, over 50% of children live in poverty.

We believe that every child deserves to feel the joy of opening a present at Christmas.

We understand that the cost of living crisis and state of the economy has created challenging times for everyone, so we ask you only to donate if you are able to do so, and remember, every little helps!

Many thanks

Sowga Ltd