SHIFT Active Media

SHIFT Active Media's End to End Challenge, for One More City

Fundraising for The Institute of Cancer Research (ICR)
£3,132
raised of £3,500 target
End to End, for One More City , 17 December 2024
One More City
Campaign by The Institute of Cancer Research (ICR) (RCN HMRC Registered)
**UPDATE** We made it! 37 riders made it in 4 days - 665k and 6551 meters of elevation. Brutal headwinds, viciously steep ramps, a difficult 'road' surface but we got through as a team.

Story

The festive season is here, and with it comes our annual Christmas challenge! This year, we’re taking on our biggest test yet: riding the iconic distance from Land's End to John O'Groats—1,496km—with the aim of doing it in just 24 hours! It’s ambitious, it’s tough, and it’s all for a cause close to our hearts.

We'll use two Zwift Ride Smart Bikes (the all-new set up from Zwift) cycling continuously, we'll push hard to cover 62.3km every hour. It’s going to be an incredible test of endurance, teamwork and determination.

We are riding in support of One More City, a charity dedicated to advancing research and understanding of secondary breast cancer. Their work not only enhances knowledge but also generates vital funding for innovative research, helping people live longer and better lives. It’s a cause we are proud to support.

Whether you just give us a Kudos, join us for part of the ride, or donate to One More City, your support will make a difference. We would be really grateful for any donations - thank you.

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About the campaign

**UPDATE** We made it! 37 riders made it in 4 days - 665k and 6551 meters of elevation. Brutal headwinds, viciously steep ramps, a difficult 'road' surface but we got through as a team.

About the charity

The Institute of Cancer Research (ICR)

Verified by JustGiving

RCN HMRC Registered
Our mission is to make the discoveries that defeat cancer. Our vision is that people can live their lives free of cancer as a life-threatening disease. We work on all cancer types incl. children's cancers, pancreatic, brain and lung cancer. Please support our work and help us defeat cancer.

Donation summary

Total raised
£3,131.61
+ £670.49 Gift Aid
Online donations
£3,111.61
Offline donations
£20.00

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