Independent family brewer and pub company Shepherd Neame has named Air Ambulance Charity Kent Surrey Sussex (KSS) as its Charity of the Year for 2024/25.

The independent charity provides a helicopter emergency medical service, 24/7, 365 days a year. Their team of skilled, sector-leading experts respond to over 3,300 incidents annually across Kent, Surrey and Sussex, bringing specialised doctors, paramedics and treatment to those who need it most.

The Sheps Giving committee, which oversees Shepherd Neame’s charity initiatives and donations, will be working with KSS to organise fundraising and promotional activities at the brewery and across its pub estate throughout the next 12 months.

These include a pledge to donate 50p from every Kids' Meal Deal sold across its managed pubs and hotel to the charity.

As part of its fundraising activities, Shepherd Neame continues to partner with Pennies, the digital charity box. Customers drinking and dining at selected pubs are invited to make a 25 pence donation when they spend over £10 and pay on a card via Chip & Pin. Every penny given goes to charity: 90% to KSS and 10% to Pennies.

For more information about KSS visit aakss.org.uk

Find out more about Sheps Giving at www.shepherdneame.co.uk/sheps-giving