That’s right, you heard it here first. I’m doing another stupid. This time it’s cold water meeting my tenders on the regular. And this time for the World Wide Fund For Nature.

Every day between now and January 6th I am going to cool my cojones, glaciate my gonads, ice my cubes, you get the point. Either I will jump/get fully into the coldest open water I can find (starting with somewhere in Copenhagen) or I’ll be hitting the coldest shower my shower can muster.

If schadenfreude isn’t enough to open your wallets then you can read about the phenomenal work WWF do to combat species loss, habitat loss, and climate change below.

WWF is at the heart of global efforts to address the world’s most important environmental challenges: safeguarding the natural world, tackling climate change and enabling people to use only their fair share of natural resources. Together we can build a future where people and nature thrive.

Your support is much appreciated.

Find out more by visiting wwf.org.uk