As we approach the holiday season, I am reaching out to you with a plea to support The ELBA and BIG Alliance Toy Appeal 2024. Every year, countless children in our community wake up on Christmas morning without a gift to unwrap.

The Toy Appeal is an annual event where we ask for toys to be donated to children in East London and Islington. The toys are distributed to children that, because of their circumstances, may not receive a toy at the end of the year. It is not right that in some parts of East London, over 50% of children live in poverty. We believe that every child deserves to feel the joy of opening a present at the end of the year.

This year, let's come together to make a difference in their lives. Your contribution, no matter the size, will bring joy and hope to these children. By donating through JustGiving, you can ensure that your support reaches the charity efficiently and securely. Together, we can make this holiday season brighter for those in need.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving - they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity.