Breast Cancer Now's wear it pink day is one of the biggest fundraising events in the UK. Taking place in October during Breast Cancer Awareness Month, thousands of amazing people will wear it pink in their communities, schools or workplaces, to help make life-changing breast cancer research and support happen.

Many signs of breast cancer are similar to those during your breastfeeding journey which is why Pippeta is passionate about raising awareness. As a brand committed to supporting breastfeeding moms, we know how important it is to listen to your body and be aware of any unusual changes. By fundraising for Breast Cancer Awareness, we aim to empower women not only in their breastfeeding journey but also in taking charge of their breast health. Early detection is crucial, and through our support, we hope to help fund vital research and provide resources that can save lives.