My name is Pete and on the 1st September 2018, I started a campaign called 10'000 Donors. Our purpose was to raise awareness of the life-saving power of stem cell technology and how every one of us has the potential to be a lifesaver.

To date, nearly 100'000 people have registered to be potential donors and 17 have gone on to donate to a patient in need.

It is a simple game of numbers, and it does work.

The catalyst for the campaign came from a personal diagnosis of Myeloma, an incurable blood cancer, that led to a prognosis of 7 years unless I could find myself a stem cell donor.

Still to this day I am yet to find my match.

As a mixed-race man, the odds of me finding a donor were unacceptably reduced compared to people of a white European heritage (32% vs 72%)This health inequality is very fixable, so we are launching a new marketing campaign called #GOBFORGOOD.

Partnering with the University of Newcastle; my alma mater, this campaign aims to highlight the health inequality that exists today and raise life saving funds.

100% of the money raised will be used by the Biosciences Institute in the Medical Sciences faculty, to mobilise a research project whose aim is to unlock the genetic codes that underpin blood cancers.

If the root cause can be identified then the whole conversation around blood cancer treatment will be turned on its head; from what we experience today where management of often terminal diseases is best case, to new treatments and maybe even cures.

A luxury I, like so many blood cancer patients, do not have today.

It does not have to be this way and Faculty Fellow Aneta Mikulasova and her team aim to crack this for us all.