This campaign will provide toys and holiday gifts for children from under-resourced backgrounds in East London and Islington. In some parts of East London, over 50% of children live in poverty. The donated toys are distributed to children to spread seasonal cheer and ease the financial burden of the holidays for parents and caregivers.

To purchase gifts directly, please visit the firm's Amazon wish list.

Thank you for supporting ELBA & BIG Alliance's annual toy appeal!