The primary objective to date is to raise both awareness and funds for the anti-knife crime organisation and ‘No More Red’ charity partner, The Ben Kinsella Trust. The Trust was set up in 2008 after 16-year-old Holloway schoolboy, Ben Kinsella, was murdered in a senseless attack.

We want to be able to support the movement of combating this issue in any way we can and football happens to be a wonderful bridge that allows us to connect, raise awareness and more importantly, funds that we can redistribute into incredible organisations like The Ben Kinsella Trust that further advance our mission.

The Kicks not Flicks United annual football tournament isn’t just about football; it’s about kicking for change, one goal at a time. We will see change, but only if we pull together.