Story

It’s time for another challenge! On the 26th of September, two of us set off on a 300-mile ride to Chester. Our first day is a 75-mile ride across London and onward to Hungerford, Berkshire. Day two is a gentle 65-mile ride through the Wiltshire and Somerset countryside to Bristol. On day three, Jim will join us for the second half of our ride; an 80-mile ride through the Wye Valley. Our last day takes us through Shropshire and Cheshire on an 80-mile ride to Chester.

Why this route? We all work for ITC Travel Group and this ride links our three main bases, London (Rainbow Tours and Inspiring Travel), Bristol (Regent Holidays) and Chester (Head Office).

Why Alzheimer's Research? This is one ITC Travel Group's nominated charities for 2024.

By sponsoring our ride you will be helping Alzheimer’s Research raise essential funds for vital research into treatments, diagnosis, and prevention treatments. .

Every 3 minutes dementia steals a happily ever after. Research is the only chance of changing the ending for people affected by dementia.

Alzheimer's Research is the UK's leading dementia research charity. They exist for a cure.

Your donation helps their scientists and researchers find new ways to diagnose dementia, develop new treatments, and find a cure for dementia.

As the UK’s leading dementia research charity they have invested in more than 1,000 projects since 1998. Your support has allowed Alzheimer's Research to fund thousands of dementia researchers based across the UK and the world.

Every donation is appreciated and will keep us peddling to the end.

We will connect to Fitbit and Strava so you can follow our progress over the four days.

Watch and share their new film: https://bit.ly/ARUKForACure