On the 26th of September, Jack and David will set off on a 300-mile ride to Chester via Bristol. In Bristol, Jim will join us for the last two days. Each day we will ride an average of 75 miles. We are taking on this challenge to raise essential funds for Alzheimer's Research, the nominated charity at ITC Travel Group, chosen by our colleagues.

Why this route? We all work for ITC Travel Group and this ride links our three main hubs, London (Rainbow Tours and Inspiring Travel), Bristol (Regent Holidays), and Chester (Head Office).

Why Alzheimer's Research? Each year ITC Travel Group supports a charity, chosen by its employees. This year we are supporting Alzheimer's Research.

So far we have raised just over £1700, which has surpassed our original target, but it doesn't have to stop there.

By sponsoring our ride you will be helping Alzheimer’s Research raise essential funds for vital research into treatments, diagnosis, and prevention treatments.

Every 3 minutes dementia steals a happily ever after. Research is the only chance of changing the ending for people affected by dementia.

Alzheimer's Research is the UK's leading dementia research charity. They exist for a cure.

Your donation helps scientists and researchers find new ways to diagnose dementia, develop new treatments, and find a cure for dementia.

As the UK’s leading dementia research charity they have invested in more than 1,000 projects since 1998. Your support has allowed Alzheimer's Research to fund thousands of dementia researchers based across the UK and the world.

Watch and share their new film: https://bit.ly/ARUKForACure