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A charity of choice means that FOUR20 as a company would like to get behind a cause that aligns with our Core Values, and Tree Canada has been chosen.
One of our Core Values as a company is COMMUNITY and aligning ourselves with a cause and a way to give back is important for us. We carry out many charitable activations throughout the year, but this allows us to align efforts around a central cause as well. Another Core Value at FOUR20 is ACCOUNTABILITY and in an industry that is hampered by so much waste, this is a way for us to be more eco-conscious and support an environmental initiative.