In a world where cardiovascular diseases reign as the leading cause of death, the PureGym Group is igniting a revolution. For the first time ever, we're uniting as one formidable force to tackle the Every Beat Counts 100k challenge head-on.

Our mission? To harness the power of every heartbeat and every kilometre, as we journey towards a monumental goal: 100,000 kilometres travelled, £100,000 raised for heart and circulatory disease. This isn't just a challenge — it's a testament to the strength of our entire PureGym community.

It is estimated 1 in 2 of us will get a heart or circulatory disease in our lifetime, through this challenge, we’re raising vital funds for our partners British Heart Foundation to support lifesaving research into prevention, treatment, and cures for these diseases.

We’re bringing every member of PureGym together, getting hearts BEATing by clocking up kilometres to inspire the nation to improve heart health and help save lives.

Join us in this historic endeavour as we prove that Every Beat Counts, and together, we will make history.

Find out more about our partnership at https://www.puregym.com/britishheartfoundation