In my role at Bluebird Care I can see the progress being made with dementia care, and the positive impact that the advances in dementia research has on the lives of our loved ones.

At times it feels like we are so close to more major breakthroughs, and at other times it feels we are a million miles away. Some of the best people I know are working hard every day to win the battle against dementia, and the Alzheimer's Society genuinely need our help to reach their goal.

Now's not the time to lose momentum, and I can't think of a better reason to parachute out of a plane to raise money!

At Alzheimer’s Society we’re working towards a world where dementia no longer devastates lives.

We do this by giving help to those living with dementia today, and providing hope for the future.