💓Thanks for taking the time to read about this amazing fundraiser to bring Viva!'s campaigns to Suffolk, and to those who have already generously donated.

As a rural county, we have a LOT of animals farmed for food, over 90% of which is intensively farmed causing immense damage to the environment.

Of course, no matter how animals are reared, they all end up on the kill floor and encounter untold suffering during their short lives.

This is why we want to take to the buses or billboards of East Anglia with a clear message: eating animals means killing animals!

For many, the devastating fact that a gentle animal had to die for their food can be easy to ignore. We want to interrupt the bombardment of constant ads telling people to buy and eat more meat and replace it instead with the stark truth, nudging people to make kinder food choices.

💰Whatever you can gift, big or small, know that in supporting this campaign you'll be helping us in spreading the message of compassion to a huge audience, and that we are forever grateful. If you can't donate (we get it, times are tough) please share to help us generate wider support.

🐑The images shown are examples of other Viva! campaigns so you can get a feel for what it will look like.

🐷Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, Viva! has spent 30 years creating a kinder, more sustainable world for humans and animals alike.

💰Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving - they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity. So it's the most efficient way to donate - saving time and cutting costs for the charity.