Loro Piana are fundraising in support of the NSPCC and Childline. The aim is to fundraise £30,000 to sponsor One Unforgettable Day of Childline.

ChildLine is the UK's free and confidential, 24 hour helpline for children in distress or danger. Trained volunteer counsellors comfort, advise, support and protect children and young people who may feel they have nowhere else to turn. Children call ChildLine about a wide range of problems, but the most common problems are abuse (both sexual and physical), bullying, serious family tensions, worries about friends' welfare and teenage pregnancy. Children and young people can call ChildLine about anything – no problem is too big or too small. ChildLine is a service provided by the NSPCC