On Friday 13th June 2025, Mondelez colleagues will cycle one of three routes (50 km, 100 km or 160 km) starting and ending in Bournville, the home of Cadbury, to raise money for Alzheimer's Research UK.

In 2024, we raised a record amount for this worthwhile cause. Every 3 minutes dementia steals a happily ever after. Research is our only chance of changing the ending for people affected by dementia.

Alzheimer's Research UK is the leading dementia research charity - your donation helps their scientists and researchers find new ways to diagnose dementia, develop new treatments and ultimately find a cure.

Watch and share their new film: https://bit.ly/ARUKForACure