Le Tour de FireFlies No. 21! • Pau To Cannes Lions • 11 - 19 JUNE • 8 days • 1,000 km • 🚴

OK - let's do this - I've signed up to ride a bike 1,000km through the Pyrenees, from Pau to Cannes, in June 2024.

Why? First and foremost, to raise as much money as possible to take the fight to blood cancer. And secondarily, of course – I love to ride my bike.

It's going to be tough. Days are gong to be long. Legs are gong to be sore. We're going to be tired. Too hot. Too cold. But that'll be nothing compared with what those who are fighting cancer have to deal with. Nothing at all. Won't even come close. That's why we're doing this. For those who suffer we ride.

Inspired by the courage it takes to fight cancer, we are tackling the most gruelling climbs - the legendary Cols - of LE TOUR DE FRANCE.

Since 2001 The FireFlies have fundraised to support clinical and scientific research into the causes & treatment of leukaemia and other blood cancers at the HAMMERSMITH HOSPITAL in London.

You can find details of the specific project we are supporting here:

https://bloodcancer.org.uk/research/research-projects/finding-new-and-kinder-treatments-for-diffuse-large-b-cell-lymphoma/

Dedicated to raising awareness & funds in the Advertising, Film & Media world, the Tour arrives in Cannes mid-week of Cannes Lions International AD Festival.

Le Tour de FireFlies is proudly sponsored by RIDLEY SCOTT Films. Rider & sponsorship enquiries to Producer: Laine Lindsay-Law - LLL@TheFireFliesTour.com.

THANK YOU! • MERCI BEAUCOUP! • MUCHAS GRACIAS! • GRAZIE!

*Please follow Tour progress @

www.instagram.com/The_FireFlies_Tour