My name is Pete and on the 1st September 2018, I started a campaign called 10'000 Donors. Our purpose was to raise awareness of the life-saving power of stem cell technology and how every one of us has the potential to be a lifesaver.

To date, nearly 100'000 people have registered to be potential donors and 17 have gone on to donate to a patient in need.

It is a simple game of numbers, and it does work.

The catalyst for the campaign came from a personal diagnosis of Myeloma, an incurable blood cancer, that led to a prognosis of 7 years unless I could find myself a stem cell donor.

Still to this day I am yet to find my match.

As a mixed-race man, the odds of me finding a donor were unacceptably reduced compared to people of a white European heritage (32% vs 72%)

This health inequality is very fixable, so we are launching a new marketing campaign called #GOBFORGOOD.

Partnering with ACLT, this campaign aims to highlight the health inequality that exists today and raise awareness and funds for the charity who will use all monies raised to specifically engage minority ethnic communities and increase their representation on the global stem cell register.

The African Caribbean Leukemia Trust is a leading blood cancer charity, founded in 1996 by Beverley De-Gale OBE and Orin Lewis OBE, parents of former leukaemia sufferer Daniel De-Gale who was the 1st Black Britain to receive an un-related stem cell transplant in the UK.They raise awareness of stem cell (bone marrow), blood and organ donations across all races and are committed to providing hope to patients living with a blood cancer, blood or organ disorders where a matched donor is required to save a life.

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