Our mission is simple - to ensure no-one has to suffer the indignity of being unclean. Right now the UK is a country where millions of families and individuals have to make the choice between buying food or being clean. Where school children are going to school unclean and where mothers ration their babies nappies. We don't think this is right or fair. So we exist to serve those in hygiene poverty with products they desperately need whilst lobbying government for change. Ours is beauty with purpose.