'The Unconventionall Story is inspired by our incredible Autistic son'

As a child Andy was different. As a manager, he was different and as humans... We are all different. The Unconventionall name has evolved since we first created it back in 2018 as a personal coaching brand for Andy.

In 2014, we were told that our 2-year-old son Jacob had sensory and auditory processing difficulties. During the years that followed, we adjusted our lives to ensure we understood the challenges he faced. He didn't process information in a 'conventional' way, which made certain daily tasks and routines difficult. The things that most parents took for granted, simply weren't an option for us.

It was during this period that we realised the importance of appreciating the differences in people. We started to really understand the 'Why' behind certain behaviours, not just in Jacob, but in everyone. Our lives had been changed forever but in the best way possible. We had been pushed outside our comfort zone and forced to embrace outside-the-box ideas we'd previously never considered.

As predicted, Jacob did receive an official Autism diagnosis in 2016 but this was nothing we didn't already know. As an experienced manager used to do things a certain way, Andy had spent the previous 4 years re-aligning his business focus to revolve around people first, and everything else second.

Our goal has always been to become a voice that encourages people to be proud of who they are, what they want to do and how they want to do it.

The Unconventionall brand was launched to bring people of all ages, shapes and sizes together with a common goal...

'To embrace our uniqueness and never hide it away.'

We are a family-run business (for now) with dreams and ambitions of seeing the world evolve. If we never embrace the differences in people, we will never truly understand how amazing and fulfilling life can really be.

Launched in March 2021, Unconventionall clothing was met with an enormous amount of love and support from people that just want to be accepted for who they are and what they were destined to achieve.

''Inspiring people to break free from conventional thinking and embrace their unique ability to be themselves."