The Tonic Pay It Forward campaign was set up in direct response to the growing levels of hunger and food insecurity in the UK. 

It's in such juxtaposition to the abundant hospitality scene we are fortunately immersed in, and at Tonic we are compelled to try and make a positive change.

An intrinsic part of our work is to book in media and influencers to experience brilliant meals at our clients’ venues, on the house, and we’re very often fortunate to enjoy this hospitality ourselves.

Just over one year in and we're proud to have raised and donated over £10,000* to our chosen charities (The Trussell Trust, Magic Breakfast, Made In Hackney, Carib Eats and The Soup Kitchen). 

Now, as of January 2022, we are fundraising for E5 Baby Bank to support them in their mission to provide crucial support to families and children in East London.

The Tonic Pay It Forward format is simple: every complimentary meal given-to or facilitated-by Tonic since 22 October 2020 has been matched by donating a meal to someone hungry, and we pledge that it will forever remain an integral part of our business. We have huge ambitions for this - we want to raise as much money as possible and to connect the disparate food experiences in London and beyond.

Such is the power of our community, and the calibre of people and companies we partner with that alongside our donations many clients, journalists and friends have been energised by the initiative and joined us too. To all of you committed to creating positive change too, we’re proud to have you alongside us. 

*over £10,000 donated to cover the period of the 22nd October 2020 to 22 October 2021.