The Humane League UK is calling on McDonald’s to address terrible animal suffering in its supply chain by adopting a new set of chicken welfare standards: https://imnotlovinit.co.uk/

McDonald's is a global giant, but when it comes to the treatment of chickens raised for its menu items, McDonald’s is lagging behind.

Many of McDonald’s competitors (including KFC!) have already committed to better standards but - despite being a global giant - McDonald’s is lagging behind.

Millions of chickens are suffering in worst farming conditions, leading miserable, short lives. With your support we are fighting to end this misery.

We are relentless in the pursuit of change for the animals so we’re taking our #ImNotLovinIt protests to the next level. In the space of 24 hours we’re going to protest outside 24 different McDonald’s locations in London, showcasing McDonald’s cruel treatment of chickens, speaking with McDonald’s customers and making sure McDonald’s can’t keep hiding the truth. We’ll show McDonald’s that THL UK will do 24 protests in 24 hours in central London, visiting 24 different McD restaurants and aiming to collect 2,400 signatures on our petition. 

It’s not going to be easy. Our feet will ache, we’ll feel the cold, we’ll forgo sleep and will be exhausted by the end, but it’s nothing compared to the suffering endured by McDonald’s chickens. We’re doing this for them and your support will help us keep up the fight, for the animals. Please take a stand with us and make a donation to help us stop McDonald’s abuse of chickens.