If you look at our Family crest, you’ll see the words “Stand Fast.” That’s exactly what we’re doing, together as a business, a family, and an industry, as we work through this unprecedented time due to coronavirus.

To aid the industry, we have launched the Stand Fast Campaign (#STANDFAST), a multi-pronged relief effort to support the on-trade community in the immediate future and on an ongoing basis.

The latest initiative in the relief effort is the #STANDFAST Ride to Recovery - virtual team cycle race. Three teams will virtually travel 1,475 miles covering three countries and visiting 7 distilleries.

Team England & Wales are supporting The Drinks Trust. Show your support by donating here.

#STANDFAST

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The Drinks Trust is receiving unprecedented demand for its services. Up to 3.2 million workers in pubs, bars, restaurants, breweries and the wider hospitality sector face employment uncertainty after the Govnerment urged Britons not to go out in a bid to halt the spread of coronavirus.As the UK's drinks industry charity we will do all we can to support the drinks industry employees who ask for help, but we can do it better, and reach more people, with your help. We need your donations so we can cope with unprecedented demand. Together, with your help, we can provide urgent mental health support to our drinks industry friends, colleagues and strangers who are suffering throughout these uncertain times.Your donations will help us increase the capacity of our telephone helpline by fivefold, which means we can talk to thousands more drinks industry employees and offer specialist industry advice and mental health care. The more money we raise, the more drinks support we can give.