For this year's Breast Cancer Now’s Wear it Pink day, the studio decided to do things a little differently, styling all pink augmented reality outfits.

Upgrading our physical garments for digital from the DRESSX garment selection, the team rocked the latest AR fashion to investigate the technology and raise awareness towards such an important cause: Breast cancer awareness.

Each year in the UK, there are around 55,000 new cases of breast cancer in women. The breast cancer survival rate has doubled in the last 40 years, but it is only as a result of raising money for the research through events and fundraisers like these.

Breast Cancer Now's Wear it Pink day is one of the biggest fundraising events in the UK. Taking place on 21 October during Breast Cancer Awareness Month, thousands of amazing people will wear it pink in their communities, schools, or workplaces, to help make life-changing research and care happen. Over the past year, people have been diagnosed with the disease at a time when everything from treatment to screenings have been disrupted.

We hope that you will join us and donate so that vital research and support can continue for those that need it most. Thank you!

For more info on our AR project visit: https://solarflarestudio.co.uk/we-wear-it-pink-for-breast-cancer-now/