The nearest Lifeboat Station to the Midlands might be over 100 miles away, but with 87% of residents of the Midlands visiting the coast each year, you don't have to live by the sea to support the RNLI.

The RNLI has been operating at full capacity since the start of lockdown.

Our service has been rescuing people throughout the Coronavirus pandemic and our heroic crews commitment to saving lives has not stopped.

Unfortunately, our ability to raise funds has been limited.

The coasts of Wales and North West England are popular tourist destinations for millions of holidaymakers from the Midlands and we want to keep those coasts a safe place for everyone to visit.

The average lifeboat station in Wales, North West England and Isle of Man costs £159,000 a year to run and we are going to have a significant shortfall in income due to the Coronavirus.

We are asking all our friends and communities to donate what they can to keep us running.

When you and your loved visit the coast, we will always be there to keep you safe, on our watch, there will be no preventable deaths on British coasts.

Please help us fulfil that mission by making a donation to our fundraising page, no matter how big or small.

Thank you.