Breast Cancer Now's wear it pink day is one of the biggest fundraising events in the UK. The Prime Atlantic Group will be holding a Wear it Pink day on Wed 10th November 2021. We will be wearing pink to work on that day to help make life-changing research and care happen. Over the past year, people have been diagnosed with the disease at a time when everything from treatment to screenings have been disrupted. This has only made us more determined to make sure we're there to provide support for now and hope for the future. We all know someone with a breast cancer story, let's do our bit to ease people's suffering going forward.