On July 7th it will be exactly 100 days until the start of Baby Loss Awareness Week 2020. It will cost the Miscarriage Association, a registered UK charity almost entirely funded by donations and individual fundraising, almost £25,000 to continue to offer our high quality helpline services via telephone, email and live chat during those 100 days. That is why we are launching our new Miles that Matter campaign, to raise awareness of the issues surrounding pregnancy loss and to raise funds to ensure that our support workers can continue to be there for those that need us most in the run up to Baby Loss Awareness week.