Help me make a difference this Elf Day! Dementia devastates lives. In the UK, someone develops dementia every three minutes, and there is currently no cure. That's why I'm unleashing my inner elf and hosting a festive Elf Day for the Alzheimer's Society! Until the day we find a cure, Alzheimer's Society will be there for anyone affected by dementia - wherever they are, whatever they're going through. Theres snow better way to raise money to help beat dementia so donate to my Elf Day today!