Alzheimer’s Society is transforming the landscape of dementia. Until the day a cure is found, it 'works to create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.'

I want to raise money for this great cause in loving memory of my grandfather who suffered from dementia and in support of my mother in law who sadly suffers from Alzheimer's. I'm doing this in solidarity with my wife and family and all those who are dealing with this, including handling society's confusion, indeed, 'fear and prejudice' on a regular basis.