I'm taking action to end period shame in the UK by 2025 and replace it with a positive narrative that empowers girls to feel confident about themselves and their bodies. Period poverty and shame are preventing women and girls from realising their full potential around the world: In the UK 1 in 7 girls and young women dont know what a period is when they first start menstruating. 70% arent allowed to go to the toilet during class. In Uganda 78% of girls and young women lack basic knowledge about their own bodies and what a period is. Over half are missing school. Women and girls are suffering in silence but Irises support can change that: In Uganda our projects achieve a 20% reduction in girls missing school. In the UK over half of girls become more confident about their Together we can transform a cycle of shame into a cycle of empowerment that enables women and girls to access the support, products and information they need to feel happy and healthy during their periods.