The People's Place aims to lift the lid on the taboo subject of mental health and encourage people to talk more freely and openly when they are experiencing problems. Promoting positive mental health and encouraging conversations about mental health will help improve the health of individuals. This is important as improved mental health is associated with a range of better outcomes for people of all ages and backgrounds including improved physical health and life expectancy, better educational achievement, increased skills, reduced health risk behaviours, reduced risk of mental health problems and suicide and higher levels of social interaction and participation.