The funds raised through pedElle will support the vital work of Coram, Club Peloton's main charity beneficiary, which receives 60% of grants.
Coram champions the rights and welfare of children and believes every child should have the best chance of a fulfilling life. Coram helps hundreds of thousands of vulnerable children and young people every single year by developing skills, building emotional strength, upholding children's rights and finding adoptive parents for those in the greatest need.
Club Peloton's other charity beneficiaries, Cyclists Fighting Cancer, MSA Trust and Tom's Trust, will receive a proportion of fundraising.