Find out how you can help Ben run the poppy at firsts.com

Text POPP58  £5 to 70070

Ben was only 20 when he was badly injured in a landmine blast while serving in Afghanistan. Hailed by Prince Harry as a hero, Ben was expected to die on his flight home, but he found the strength to live. Now he's on a very personal mission to raise money for the Royal British Legion, who supported him in his recovery. 

After completing a gruelling 30-mile run through the streets of London, creating the outline of a giant poppy, Ben now wants the British public to support him and donate. The Vodafone Foundation will match every pound donated, up to £100,000. 

But it’s not just about donating; Ben also wants the public to put on their trainers and run or walk the streets within the outline of the poppy to help him complete the image.