Danielle Ascione

Danielle’s page

Fundraising for Junior League of London
£470
raised of £500 target
Event: 2020 Little Black Dress Initiative , on 9 November 2020
Since 2014, the Junior League of London has raised funds and awareness to combat poverty through the annual Little Black Dress Initiative. Participants will wear the same black outfit for five consecutive days as a symbol of the campaign.

Story

I wear black because a staggering 28% of Londoners (2.5 million people) live below the poverty line. I will be participating in the 2020 Little Black Dress Initiative. As part of the campaign, I will be wearing the same black outfit for five consecutive days and posting it to social media in order to illustrate the effects poverty can have on an individuals access to resources, confidence and professional opportunities and to raise funds for organizations that combat poverty in London. The Little Black Dress Initiative is an annual, week-long, social-media driven advocacy event organized by the Junior League of London. Since its inception in 2014, the Initiative has raised over £135,000. The positive impact of this global poverty initiative is a testament to the Junior League's mission to promote volunteer service, develop the potential of women and improve our community through the effective action and leadership of volunteers. Please support me in my fundraising efforts!

Share this story

Help Danielle Ascione

Sharing this page with your friends could help raise up to 3x more in donations

You can also help by sharing this link on

About the campaign

Since 2014, the Junior League of London has raised funds and awareness to combat poverty through the annual Little Black Dress Initiative. Participants will wear the same black outfit for five consecutive days as a symbol of the campaign.

About the charity

Junior League of London

Verified by JustGiving

RCN 1103298
The Junior League of London is an organisation of women committed to promoting voluntary service, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.

Donation summary

Total raised
£469.83
Online donations
£469.83
Offline donations
£0.00

* Charities pay a small fee for our service. Find out how much it is and what we do for it.