To support this great cause, we are locking our Benedict Burke, chief client officer, Global Client Development in a room for two hours and asking him to complete a host of wacky challenges set by…well, anyone who wants to!

How about making him eat cold baked beans or try to beat the record for the number of marshmallows in his mouth at once? Perhaps we could make him wear a Man Utd shirt and learn a TikTok dance routine?

Every silly challenge completed means more money for the charity and a good laugh for all of us (maybe not Benedict, though!)

Just donate to Insurance United Against Dementia here, set your challenge for Benedict and see what happens on the livestream or social media on Tuesday 2 November. The link is now open for donations and challenges!