Women in Sport and ACAI Outdoorwear are proud to partner to make this Black Friday Bright. 

United by a shared vision of putting women first in everything we do, Women in Sport and ACAI Outdoorwear are proud to partner to make this Black Friday Bright, a call for women to embrace the outdoors this November. 

Wear Something Bright. Get Outdoors. Flood Social Media With Colour.

Coming together in partnership this Bright Friday, ACAI and Women in Sport want to encourage women to get outdoors, regardless of the weather and be inspired by the bright colours of Mother Nature. Women are encouraged to wear their brightest clothing and walk, hike, or run to realise the physical and mental health benefits of being active. Participants are invited to flood social media with colour, taking and sharing selfies in the outdoors accompanied with a message of positivity using the hashtag #BrightFriday.  

From 27 – 30 November 10% of all sales made will also be donated to Women in Sport, enabling the charity to continue their incredible work to ensure all women and girls can experience the joy, fulfilment and lifelong benefits of sport and exercise.          

In addition, we are calling for you to make a donation to pledge your support to Women in Sport enabling the charity to continue their incredible work to ensure all women and girls can experience the joy, fulfilment and lifelong benefits of sport and exercise.  

Women in Sport’s Lockdown Research found that during the first period of lockdown strong links were forged by women with exercise and the outdoors, freedom, wellbeing and mental health. Taking daily exercise has provided the opportunity to go outdoors, enjoy the fresh air and have time away from others and importantly has helped underline the mental health and wellbeing benefits of being active and connecting with nature.  

New habits have been established and Women in Sport heard from many women that a walk had become a regular part of the structure of their day. However, 32% of women said that they couldn’t prioritise exercise during lockdown as they had too much to do for others. A lockdown in winter creates big challenges for everyone, but for women in particular there is a risk of missing out on the joy and health benefits of physical activity.

Let’s empower women to enjoy better mental and physical health this weekend.

Bright Friday will take place on Friday November 27th and continue over the course of the weekend to Monday November 30th.  To participate and help flood social media with positivity and colour, simply pull on your brightest piece of clothing, get outdoors, and share a selfie with the hashtag #BrightFriday and make a donation today. 

Learn More: https://acaioutdoorwear.com/pages/bright-friday-with-women-in-sport

Have a Bright Friday!

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