Story
Blood Cancer UK is a community dedicated to beating blood cancer. They do this by funding research and supporting those affected. Since 1960, they've invested over £500 million in blood cancer research, transforming treatments and saving lives. Right now, the Blood Cancer UK community is funding 360 researchers and staff across the UK who are searching for the next breakthrough. The day we will beat blood cancer is now in sight and the researchers are determined to finish the job..
I'm in two minds about fund-raising targets. I realize that they do a job, but I'm ambivalent about them. Let's say for ease of maths I set a target of £1500.00. People know that this is a multiple of Dunbar's Number (look it up - broadly it's the number of social relationships the average person can sustain), so they think "If we all give £10.00, he'll do it. But some people won't, so how much should I give?" And they end up giving more than they can afford - especially the people I value most (the ones who know that not everyone is as generous as they are).
Besides, spare cash is hardly sloshing around just now.
So I've set the bar really low, and started the ball rolling by covering it myself. I've already met the goal, so there's no pressure. But Blood Cancer UK is a worthwhile cause, so feel free to chip in.